International business Wipro case Essay Example | Topics and Well Written Essays - 1000 words

International business Wipro case - Essay Example There is plenty of available labor for programmers and engineers at low cost in India. This paper provides the answers to three discussion questions. Outsourcing work has become a very popular business strategy in the 21st century. This business tendency began to manifest itself in the latter half of the 20th century. General Electric is a giant company that due to its size has become a bit static and its overhead and operating costs have been on the rise. In order to take corrective action to stop the rising cost from hurting the profitability of the company GE when it started doing business with Wipro in 1989 that the Indian based firm could served as valuable business allied and partner. The company began to outsource a lot of its contracts to Wipro because the company could provide valuable technical assistance at fraction of the cost of doing the same tasks in house. By the late 1990’s the outsourcing of contracts to Indian companies help GE achieve $300 million in savings. These savings allowed to company to become more competitive since lower overall costs meant the company could offer more competitive prices. These types of outsourcing contracts help the US economy instead of hurting it. The general public sometimes thinks that outsourcing is taking jobs away from American Citizens. I guess a simplistic view of the issue would anyone think that since companies such as GE eliminate labor requirements by outsourcing, but the truth of the matter is that outsourcing has saved millions of US jobs by allowing American firms to compete in the global marketplace. When a company out sources certain tasks it lowers its operating costs which enables firm to lower its overall cost structure so that companies such as GE can compete with foreign companies operating in developing nations. Such process improvements allows the manager to fulfill the goal of maximizing shareholder’s wealth (Garrison & Noreen, 2003). As

Army Profession of Arms Essay Example for Free

Army Profession of Arms Essay The Profession of Arms Campaign is mandated by John M. McHugh, secretary of the Army, and Gen. Martin E. Dempsey, Army chief of staff, to assess the state of the Army and take a critical look at how the past decade of war has impacted the military and civilian workforce. â€Å"The overall objective of the campaign is for Soldiers and leaders to refine their understanding of what it means to be professionals expert members of the Profession of Arms after over nine years of war and to recommit to a culture of service and the responsibilities and behaviors of our profession as articulated in the Army ethic,† Dempsey said. Another Army leader talked about what the campaign means for all those serving in the Army, whether Soldier or civilian, and how it is designed to help transition from the past decade of continuous conflict into a still-uncertain future. â€Å"The Army has decided to introduce the campaign for the Profession of Arms to develop leaders of character and competence required to meet the dynamic challenges of the 21st century,† said Lt. Gen. Robert L. Caslen, U.S. Army Combined Arms Center and Fort Leavenworth, Kan., commanding general. â€Å"This campaign is designed to define and reinvigorate what it means to be a professional in the Profession of Arms. As we embark on this mission, we must reflect on the values and traits that define and distinguish us as a unique profession.† Lt. Gen. Richard P. Formica, U.S. Army Space and Missile Defense Command/Army Forces Strategic Command commanding general, has initiated a command-wide review of what it means to be in the Profession of Arms. This review is part of a broader Army wide effort and leaders across the command are getting involved in this open collaborative process to solicit and capture feedback from its Soldiers and civilians. This campaign will also be a teaching opportunity to help better understand what it means to be in this profession and what it means to be in public service that distinguishes a profession from a career. For the workforce at USASMDC/ARSTRAT, the Profession of Arms Campaign is a chance to give input to the Army on how the past decade has influenced, both good and bad, those serving their nation in wartime. â€Å"For the Army as a whole, this is a chance to assess a lot of what impact the last 10 years of being at war has had on our workforce. It is a chance to take note of what we need to do right now, what we need to do in the future and what direction we need to go in, and I think this could have a great effect on SMDC as a whole,† said Lisa Ratley, Concepts Division, Future Warfare Center-Battle Lab. â€Å"We will conduct some roundtable groups and town hall-type meetings with civilians, officers and noncommissioned officers that will take input from everyone. â€Å"This is a great opportunity for SMDC to gather input and have something to say to the Army as a whole,† she added. In the Profession of Arms Campaign, there are five ‘cohorts’ that the Army is looking at. They are officers, noncommissioned officers, warrant officers, junior enlisted Soldiers and civilians. The campaign focuses on three questions: What does it mean for the Army to be a Profession of Arms? What does it mean to be a professional Soldier? After nine years of war, how are we, as individual professionals and as a profession, meeting these aspirations? â€Å"The Army chief of staff and secretary of the Army are concerned about what effect the last 10 years of war is having on the Army,† said Donald Long, FWC-BL. â€Å"They want to assess the impact of it and to keep ahead of what has actually changed, and how do we implement fixes to any problems or issues that may come up so we can continue to be a professional Army. â€Å"The Profession of Arms Campaign was officially going to end in December but the commanding general of SMDC wants to extend it to include the next 18 to 24 months of professional development for the civilians, Soldiers and officers in the command to provide professional development on what it means to be a professional in this Profession of Arms,† Long added. The Army has also sent out 20,000 surveys to civilians across the Army to get an input from the workforce. â€Å"To me, working for the Army is not just a job, it is an understanding that we are here to serve the American people,† said Ginny Partan, FWC-BL. â€Å"I think the Profession of Arms Campaign is going to help us bridge the gap between 10 years at war and where we need to head in the future. It is going to help us take a hard look at ourselves, across the spectrum from Soldiers to civilians, to see what we are doing right and where we can improve so that we are better in the future.†

Maslows Theory Of The Hierarchy Of Needs Tourism Essay

Maslows Theory Of The Hierarchy Of Needs Tourism Essay Introduction As we know that motivation is a process where our need activates a selected behavior thanks to we can try to achieve our goal, It drives us to act in a way to achieve our desire goal and it s the general term for all processes involved in starting, directing, and maintaining physical and psychological activities. Maslow hierarchy of needs theory is one of the most popular motivation theories and its also considered one of the most important theories in psychology. According to Maslow people has a specific needs and they are motivated by their desire to satisfy these needs. In addition to this he arranged these needs in hierarchical order, he put physiological needs at the bottom of hierarchy ,followed by safety needs ,the belongingness and love needs after that esteem needs and at the top of hierarchy self -actualization need. He proposed that the lower -level needs must be satisfied before higher-level needs become important. Travel motivation reflects ones needs and wants and can b e viewed as a critical variable in relation to their purchase decisions. Maslow hierarchy theory help us to understand the different needs that motivate travelers and in other hand it will be enhancing service providers knowledge about what kinds of experiences travelers seek, especially for certain groups of people. Maslows hierarchy is considered a useful tool for understanding consumer motivations, developing marketing strategy, appropriate advertising appeals and as the basis for market segmentation and product positioning because consumer goods often serve to satisfy each of the need levels The determinants of travel decision-making and the influential factors would also be examined since they are related to the travel motivations. Understanding of travelers motivations is critical to predict future travel patterns. Maslows five-level hierarchy need theory has been broadly accepted and used to explain travel behavior. This paper will try to discuss the Maslow hierarchy theory in tourism and the importance of this theory in tourism field .this paper also involves some studies in tourism which based on Maslow hierarchy theory and how the authors applied this theory in tourism field. Maslow hierarchy of needs theory Hierarchy of needs theory was proposed in the 1943 by Abraham Maslow who was born in April 1, 1908 in Brooklyn, New York. He received his BA in 1930, his MA in 1931, and his PhD in 1934, all in psychology, all from the University of Wisconsin. Maslow presented hierarchy of needs. On the bottom of the pyramid are all physiological and safety needs such us food, water, air, rest etc. Higher levels represent higher needs, which are more complex. An affiliation on the third level of the pyramid says about belonging to a groups such as family, school or work colleagues groups; a need of love and friendship. On the forth level are self-esteem needs such as respect, achievement, confidence, need of being recognized. Self-actualization needs are on the last level of the Maslows pyramid are creativity, morality, spontaneity, problem solving etc. He also proposed that the lower -level needs must be satisfied before higher-level needs become important in addition to this Maslow in 1970 also discus two important needs related directly with tourism ;the aesthetic need and the need to know and understand .(maslow,1987) The basic need hierarchy 1-Physiological needs: in this level of hierarchy people must be satisfied their physiological need which involves basic survival needs such as the needs of air, water, food and shelter. People cant become concerned with other higher-order needs before they satisfy these needs 2-Safety needs: this level is the second level of maslow;s hierarchy of needs which concerns peoples need to be secure and safe in their environment. It includes the need for protection psychological and physical harm. 3-Belongingness and love need: these needs include dealing with and acceptance by other people, giving and receiving affection and friendship. Based on Maslows theory people cant reach to this level until satisfied their physiological and safety needs 4-Esteem needs: according to Maslow theses needs may be classified in to two subsidiary sets. First, the desire for achievement, adequacy, strength, competence and freedom.seconde we have what we may call the desire for reputation or prestige, status, recognition importance and dignity. 5-Self actualization needs: people need for self- actualization represents their desire to fulfill their potential, maximizing the use of their skills and abilities .malsow proposed that even if all the previous need are satisfied we may still often expect that anew discontent and restlessness will soon develop, unless the individual is doing what he or she, individually is fitted for.(Hitt ,Miller andColella,2006) There is no doubt that , all these needs affect the choice of destination selected by tourists by tourists, an extreme -adventure tourists might forgo all lower needs to satisfy self actualization. The basic idea of Maslows theory is that individuals are waiting beings they always desire more and that they want relays on what they already have. Its necessary to know that Maslows theory relates to individual development and motivation in life and not just to the behavior of people at work. Thats mean the hierarchy of needs can be applied to the satisfaction of the needs and expectations of tourists as well as to members of workers who work in tourist establishment. (Mulins, 1998) Maslow theory in tourism This theory is very important in tourism sector because the determinants of travel decision-making and the influential factors would also be examined since they are related to the travel motivations. Understanding of travelers motivations is critical to predict future travel patterns. Maslows five-level hierarchy need theory has been broadly accepted and used to explain travel behavior. In addition to this, the satisfaction of people (tourists, employees) needs plays a vital role to develop this sector. According to Horner and Swarbrooke, (2001) satisfying the tourists in tourism is very important for three reasons:- It leads to positive word -of -mouth recommendation of the service to friends and families, which in turn brings in new tourists. Creating a repeat customer by satisfying them with their first use of product brings a steady source of income with no need for extra marketing expenditure Dealing with complaints is expensive, time-consuming and bad for the organizations reputation .further more; it can bring direct cost through compensation payment. In tourism we have two customers one who pay and the other who is working in tourists establishments .when we satisfy the workers need in workplace that will be reflected in their works and quality of service which provide to tourists. Maslow as we know that also discuss two important needs related directly with tourism ;the aesthetic need and the need to know and understand. these needs are less known to people because they were not included in the hierarchical needs model .however, from tourism standpoint , these needs carry more weight than others beyond the hierarchical needs model .people travel to learn about something new and to be exposed to objects of beauty. Unfortunately, a few tourism studies have applied Maslows model in relation to these two sets of human needs. (Hsu and Huang, 2008) Examples of tourists studies TOURISM MARKETING FOR CITIES AND TOWNS Using Branding and events to attract tourists By Bonita M. Kolb The author in his book used this theory when he discuss the factors which affect on a person behavior to chose tourist destination, we can observe that the Hierarchy of needs theory has direct application for marketing because many of these needs are satisfied through the purchase of services and products . Of course, person must continue to satisfy his basic need for food, clothing shelter and security even while they are satisfying his belonging and self-esteem needs. A well-designed tourism package will give Chance to tourists to satisfy many of their needs at the same time. After all, on matter how exciting is the places attraction, the tourist will still needing good food, a comfortable be, and personal security. Therefore, tourism marketers must provide information in their promotional on how tourists can satisfy their basic needs while stimunesaly promoting how a visit to the place will satisfy tourists need for belonging, self- esteem, and even self-actualization needs. Satisfying physiological and safety needs Tourists want assurance that the place can provide a suitable hotel rooms and high quality restaurants. Inn addition to this the tourists information about the places safety can encourage them to visit this place. Promotional materials must provide information on the places restaurants, hotels and safety[mark. in other hand money is one hotels award that is potentially related to these needs to the extent that it provides for food and shelter. , in addition to this workers must consider their jobs are security factors and as means for keeping what they have acquired ( mulins,1998) Satisfying belonging needs The social belonging and self -esteem needs play a key role to motivate people to visit any place by using a good promotion such as a small places or tourists destination can satisfy tourists belonging need by communicating a friendly and welcoming atmosphere. A large destination also can satisfy these needs through the number of tourists from every where can be helped to make tourists feel like they are apart of new social group. In addition to this when the tourists build a strong relationship with a local community that may help to motivate a repeat visit. In addition to this, Workers satisfaction in hotels may come from family relationships, a job usually provides an additional source of relationships, The manager can use this theory when he wants to motivate workers through give them money in order to satisfy them basic needs after that by communication can make a good work environment .also when the worker feels there are affair system in hotel thats mean career development he will be more satisfy To satisfy tourists belonging need, all tourists destination have to provide a social events and activities that allow tourists to deal with indigenous people and with other tourists .in other hand the workers in tourists establishment must satisfy their belonging needs Satisfying self esteem These needs also can be used to motivate people to visit by sharing the information about the trip with others after returning home. Tourists can satisfy their self -esteem by traveling to learn or improve skill or pursue anew or existing interest .in other hand these needs can be also be enhanced by participation in events that are unique or of limited availability .workers also can satisfy their esteem needs by money and financial rewards because they provide signals of peoples worth to the hotels. Satisfying self actualization Tourism may provide the chance for tourists to improve their own special skills or interests to a professional level; tourism marketers could improve a tourist package that involves advanced lectures by experts or training by celebrities. Self actualization also involves the need to do good for others; tourism marketers also must consider hosting special activities for tourists that also have an altruistic purpose. Maslows hierarchy and food tourism in Finland: five cases By Irma Tikkanen The author in this paper attempted to explore the field of food tourism in Finland by using Maslows theory in classification and how can the food tourism promoters emphasize on the need of people to motivate them According to Tikkanen food and beverage expenditure amount to one-third of overall tourist expenditure of the global tourism because eating is one of our physiological needs ,in addition to this in his paper he attempted to find the link between needs and motivations in hierarchy of needs and also how are they linked with tourism . As we know that Food need is one of the most important basic needs which person cant survive without it but also catering services and food images are very important ingredient of cultural tourism. In this paper the author mentioned that If the physiological needs are relatively well gratified, consequently, a new set of needs emerge, which may be categorized roughly as the safety needs, The safety needs represent the desire to be free of danger ,it is also a multidisciplinary problem. That includes food processing and legislation; management systems and organizational culture; microbiological, chemical and physical hazards; and human behavior. After the physiological and safety needs satisfied, needs of the need for love, affection and belongingness arise. The esteem needs show an individual desire for a feeling of self-confidence and adequacy. This may reflect internal feelings of strength, achievement, independence, or external desires of reputation, prestige, recognition, attention, etc Even if all these needs are satisfied, we may still often expect that a new discontent and restlessness will soon develop, unless the individual has an inward vocation. In other words, what a man can be, he must be. These needs called self-actualization. Food tourism defined asa visitation to primary and secondary food producers, food festivals, restaurants and specific locations for which food tasting and/or experiencing the attributes of specialist food production region are the primary motivating factor for travel. The authors believe that this definition is insufficient in explaining all food tourism and he agrees with the opinion which said that food and tourism have a strong related and Food has recognized as: a part of the local culture, which tourists consume; a part of tourist promotion; a potential component of local agricultural and economic development; and a regional factor that is affected by the consumption patterns and perceived preferences of the tourists. The authors in his study used multiple-case design because the evidence obtained this way is often regarded as more impressive and assuring. In addition to this five cases representing each type of need in Maslows theory of needs were selected. The goal of the identified five sectors with cases is to explain the case study findings with related to Maslows hierarchy of needs and its applicability into food tourism. According to authors the five sector of food tourism in Finland are; food tourism based on physiological needs, food tourism based on safety needs, food tourism based on esteem needs, and food tourism based on self-actualizing needs. In this paper author discussed food tourism respect to hierarchy of needs. Food tourism based on psychological needs:- When the main motivation of food tourism is physiological needs, food is then seen as a tourist attraction such as, on cruise ships the quality and the variety of the meals is attracting tourists, Thats mean the tourists want to satisfy their psychological needs through food tourism. The authors discussed the situation of food tourism in Finland and he mentioned that the international cruising food tourism dates back to the 1960s when cruising tourism started between Finland and Sweden. At that time the assortment of foodstuffs in shops was narrow, and the display was imperfect compared to that of today, and also he focused on the alcohol which was one of the main motivations for the international cruising tourism between Finland and Sweden as well as Finland and Estonia. In addition to this In the Suonenjoki region, strawberry picking attracts tourists from Russian Carelia every summer offering seasonal income. Self-service strawberry picking attracts tourists locally and regionally on a smaller scale. Food tourism based on safety needs:- In this sector of food tourism , it respected to safety needs which consists mainly of local and international food, as well as health and safety conferences, where participants are mostly university researchers, health officers and retailers .the authors emphases on the international conferences of safety food which organized February 1-3, 2003 in Paris, France and one of the One of the companies sending delegates to this event on an annual basis is Kesko, the second biggest retailer in Finland. Food tourism based on social needs:- In this sector of food tourism the author mentioned that Food is becoming the main point of festivals and special activities that attracts tourists as well as indigenous residents in addition to this Food and food activities can be viewed as complementing the trip and helping to the trips success, the tourists consumption experience, but they can also form a top activity during the trip. Therefore, food and the activities linked to it may become the regions core attraction such as; the International Wine Festival in Kuopio collected about 50,000 visitors in 2003. Food tourism based on esteem needs:- As we said that before esteem needs show an individual desire for a feeling of self-confidence and adequacy, the authors focused on Provincial à   la carte projects which established to promote culinary food tourism and organized in the following regions: Kainuu, Lake Finland, Lapland, Middle Finland, Northern Savo, Northern Carelia, and Ostrobotnia. One of the most important aim of this project is to increase information of the regional food tradition and main materials and to use them in the modern catering services Food tourism based on self-actualizing needs:- In this type of food tourism the authors emphasized on categorized business to be the purpose of a visit in meetings and conferences. According to thee authors Food trade fair tourism involves of international and domestic food trade fairs. There are many international food trade fairs, such as BioFach World Organic Trade Fair in Nuremberg, Germany. International food conferences attract food scientists to increase their knowledge. One annually organized domestic food conference is the Finnish Food Congress which has been organized annually since 1970. It is the largest professional educational event for the food sector in Finland. Through these conferences we can satisfy self actualization of food experts who seek new kinds of culinary ideas and new food products. Such as cooks, restaurant managers, food wholesale buyers etc. The authors in his paper used the empirical findings which indicate that when classifying food tourism by sectors, Maslows hierarchy of needs and motivations can be used as the basis in the classification. Travel motivation: a critical review of the concepts development. By Cathy H.C Hsu and Songshan Huang. The intent of this study represents the development of travel motivation concept over the year; the authors apply Maslows hierarchy theory to travel motivation theory. in addition to this they highlights the two conceptual framework ; travel career leader and travel career pattern . The study also discussed other concepts which influence in travel motivation such as push and pull, Mannel and Iso-Ahlo model of escaping and seeking dimensions, merits of Plogs allocentrism / phsycontrism. In addition the study explained methodological issues in tourist motivation research. We will focus only on the uses of Maslows hierarchy in this study. According to Hsu and Huang (2008) travel motivation related to why people travel motivation related to why people travel so this area is relatively difficult research area of tourism enquiry . Based on this problem this paper reviews some of the most important research pieces relating to the subject, and which document the conceptual development of the motivation construct. Authors mentioned that sociology and social psychology is root of theoretical framework of travel motivation studies. In addition Maslows hierarchy of needs can be used to analyze the theoretical of many tourism researches because is one of the most influential motivation theories in the academic and in the public domain, one reason of this popularity of theory is its simplicity. Maslows theory was developed by clinical psychology, the premise is applicable to others sectors such as counseling, marketing, tourism and organizational psychology. The study also explained how Pears in (1982) used Maslows hierarchy theory in his study the social psychology of tourism behavior . Pears in his study analyzed 400 cases of travel experiences provided by some 200 tourists in Australia, Europe, U.S.A and Canada .he wrote down each respondent one positive experience and one negative experience. Pears analyzed and coded the tourists experience data in to five categories in accordance to Maslows hierarchy. Based on the information s which collected through analyzed, he suggested that travel motivation has the properties of an approach-avoidance paradigm and travelers attracted to holiday destination because of the possibility satisfying self-actualization, love and belongingness and physiological needs in that order of importance. (Hsu and Huang ,2008) This paper also mentioned hat Maslow in his theory discussed two others important human needs: aesthetic needs and the need to know and understand something new. These needs are very important in tourism field because person travels in order to see and learn about something new. But these needs were not included in the hierarchy of needs so the needs are less know to people. Maslows of needs theory as applied to tourism field has been one of the significant main point in travel motivation research, as we said that before this study also highlights the two conceptual framework in understanding travel motivation; travel career leader (TCL) and travel career pattern (TCP). Travel career leader can be traced to Pearces earlier work in tourist behavior and it is based upon Maslows hierarchy of needs. Based on the TCL tourists needs or motivations are organized in a hierarchy with relaxation needs at the lowest level followed by safety needs, relationship needs, self-esteem and development needs and finally fulfillment need. The main idea underlying this conceptual framework is that a persons travel motivation changes with his /her travel experience. (Hsu and Huang,2008) The second conceptual framework which presented recently by Pearce and his friend Lee in (2003) is Travel Career Pattern (TCP), it is also known as adjusted version of TCL. In fact its quite different of travel career leader. This concept tested by Pearce and lee in two studies and generate very similar motivation factors ,these factors can be classified in two groups ; the first one involves the most significant and common motivation factors to tourists such as novelty ,relax and relationship while the other group involves motivation factors that were less significant to respondents e.g. stimulation ,isolation and social status. In addition Pearce and lee proposed three levels of TCP they put significant common motives e.g. relax, relationship and novelty in the main layer, the next layer which surrounding the main layer involves the moderately important travel motives e.g. self -actualization. The outer layer includes of common and less important travel motives e.g. social status, isolation and nostalgia. In addition Pearce and Lee explained that pleasure tourists at all levels of TCP are affected by the most important and central travel motives as well as by less important motives. Travel Career Patter ns as a tourist motivation model is still underdevelopment and its validity requires further rigorous tests. (Hsu and Huang,2008) We can observe the relationship between Maslows hierarchy of needs and TCP and how can Pearce and his colleagues Lee in 666 used maslows theory to introduce this new model. 4-Travel motivations of package tour travellers By Jui Chi Chang In this study the authors examined travel motives as well as travel decision-making of Taiwanese travellers with a group package tour abroad. Tourism is an industry for people who are looking for something different and they want to be treated as valuable customers travel motivation as we know reflects ones needs and wants and can be viewed as a critical variable in relation to their purchase decisions and outcome of satisfaction. Motivation emerges when an individual wants to satisfy a need. According to Maslow theory a person has different needs which he wants to satisfy it and these needs motivate person to act anything in order to satisfy his needs , the author mentioned that , Studying travel motivation helps one to understand customers needs, thus enhancing service providers knowledge about what kinds of experiences travellers seek, especially for certain groups of people in addition to this Understanding of travellers motivations is critical to predict future travel patterns. thats mean its necessary to study motivation theory especially the Maslow theory of need which determine the person need According to the author Maslows five-level hierarchy need theory has been broadly accepted and used to explain travel behaviour. Self actualization, the highest need in Maslows hierarchy, generates internal satisfaction and explains the necessity of acquiring knowledge and learning about different cultures. Fulfilling higher-order needs might also be associated with lower-order needs to which multiple motives contribute. Still, it is arguable that not all travellers are able to fulfil the highest need of self-actualization since some people may not consider it to be so significant. The author mentioned that It is difficult to determine which stimulation triggers ones needs in the first place. Besides, one persons needs may not be the same as anothers, even though they are in the same life cycle. Nevertheless, theories of motivation have played an important role in the development of tourism psychology This study suggests that socio-psychological needs are an important motivation for travel, and socio-economic considerations are regarded as a crucial motivation for travel decision-making. Furthermore, travellers decision-making may be strongly influenced by their social relationships friends/relatives recommendations. Finally we can say that Maslow hierarchy theory can used to explain travel behaviour and can help to determine which factor play a vital role to effect on person decision to visit destination and practice some activities. Conclusion There is a wide variety of theoretical frameworks that have been developed and used in attempts to explain the issues of motivation and satisfaction. As we know that, Human needs can be divided into different categories and the successful in tourism field based on how can tourism satisfy stakeholders needs in tourism sector,. Maslows hierarchical needs theory, although developed in the field of clinical psychology has become widely influential as the best-known general theory of motivation and has been applied to explain motivation in many social disciplines, and areas such as business, marketing and tourism. it has been called an emotional trigger that enables marketers to communicate with their target audiences on a personal, meaningful level that goes beyond product benefits. This theory has been broadly accepted and used to explain travel behaviour. Self actualization, the highest need in Maslows hierarchy, generates internal satisfaction and explains the necessity of acquiring knowledge and learning about different cultures. Fulfilling higher-order needs might also be associated with lower-order needs to which multiple motives contribute. Still, it is arguable that not all travellers are able to fulfil the highest need of self-actualization since some people may not consider it to be so significant. One of the main reasons for the popularity of Maslows hierarchy of needs is probably its simplicity. This hierarchy could be related to the travel industry in the sense that unless individuals have their physiological and safety needs met, they are less likely to be interested in travelling the world to make a difference. Self actualization can, in fact, be considered the end or goal of leisure. Finally we can say that, Maslows five-level hierarchy need theory plays a vital role to determine these needs and helps all the parties to understand the different needs of people in order to satisfy it and achieve success in tourism field.

Anne Bradstreet :: essays papers

Anne Bradstreet Anne Bradstreet’s poetry reflects Puritan thinking like sunlight softly shimmering on a quiet country pond. There is life and much activity just below the quiet surface, yet one must look below to discover its depth. As the first notable poet in American literature, it is fitting that this young woman, a product of an atypical upbringing, should use her extensive education to express thought and emotion well beyond the writings of her time. Still, her writings always reflected the natural values and religious foundation of her time period. In the poem IN REFERENCE TO HER CHILDREN she writes , â€Å" I had eight birds hatched in one nest, Four cocks there were, and hens the rest. I nursed them up with pain and care, Nor cost , nor labour did I spare, Till at the last they felt their wing, Mounted trees and learned to sing † ( 1 – 6 ). This imagery is very concrete, she need not describe the chirping of the fledglings or the rustling of the leaves as the nest sways gently on its arborous perch. Yet the reader provides this filler because she writes in a manner that is familiar to us all. Certainly it is familiar to the Puritans, who no doubt were in tune with nature. The very survival of the Puritans depended on their interaction and understanding of nature. Although, she expresses her instinctive motherly concerns in her writing , the poem ends in an expression of realistic resolve to the inevitable cycle of life. â€Å"Farewell, my birds, farewell adieu, I happy am, if well with you.† It is not only her observations that Anne Bradstreet shares with us, but she truly lets her feelings take form in her prose. This is really the first time in American literature that an author has opened the door to the room of their inner emotions. In fact, she never really thought that they would be published or even read at all by anyone else. What a loss it would have been to us all if we never had the opportunity to share Anne Bradstreet’s experiences with her. She had much to offer even though she was critical of her own writings. In the poem

The Man Inthe Black Suit – Presence of Evil

Stephen King's â€Å"The Man in the Black Suit† is a short story that makes us think. Who are we in this world? Is our destiny in our hands or is it already written? Can we avoid being in contact with evil? â€Å"The Man in the Black Suit† proves that evil is omnipresent in our world and that there is no way to avoid it. It does not matter who you are, where you are and when you are there, if evil wants to meet you, it will wind a way to do so. We would not be shocked so much if an adult has met the Devil, because we all know that adults are more likely to commit sins. But what when a child meet the Devil?What would a child do wrong to be punished by the Devil? It is difficult to say. â€Å".. This is something that happened to me when I was very young, only nine years old. â€Å"(page 821) Our main character Gary was a young child when he saw the Devil for a reason he has never understood â€Å"Until that Saturday in 1914, I had thought that bears were the worst thi ng the forest could hold. â€Å"(page 831) Kids think that bears are the most terrific creatures in the forest. We can see their huge innocence. Why does evil attack those innocent children? Because evil can attack anybody.Our nine-year old character Gary meets the Devil in the town of Motton as he defines like this : â€Å"The town of Motton was a different world in those day – more different then I could ever tell you. That was a world without airplanes droning overhead, a world almost without cars. † (page 821) As he talks about Motton, we learn that it is a little rural town in western Maine. There was no phone, no doctors, no paved roads and not more than a dozen of houses. All those little things make Motton a completely innocent place. Why would the Devil attack a little innocent farmer town?It does not seem so attractive†¦ But evil does not have any criteria, it is omnipresent. In â€Å"The Man in the Black Suit†, Gary's meeting with evil happens d uring the summer of 1914. â€Å"†¦ one afternoon in the summer of 1914. † (page 821). As we all know, the begging of the 20th century is a very religious period of time in the United States. Also, religion has a lot of power especially in the small rural communities like in the town of Motton. People back then believed in God, and that God will protect them from the Devil if they were good believers. Also the part of pagans was really slim in the society.We could call that period of time an innocent period of time that should have not met the Devil in any case. If the 1910s have not been â€Å"saved† from evil, how could our generation be? We can see that any period of time can be in contact with evil. In conclusion, we can see that in â€Å"The Man in the Black Suit†, evil attacks an innocent child, in an innocent place during an innocent period of time. What can we find more innocent than that to avoid evil?. With those three things combined, we can concl ude that there is not a way to avoid evil in our world, it is absolutely omnipresent.

Nutritional Deficiency’s with Vegetarian Diets Essay

To understand vegetarian food and the problems that might come nutritionally from them, you first you must understand the diets. Pescatarian Diet Abstain from eating all meat and animal flesh with the exception of fish. In addition to fish and/or shellfish, a pescetarian diet typically includes all vegetables, fruits, nuts, grains beans, and also permits eggs and dairy They believe that eating fish and fish oils is essential for optimal health because of the Omega 3 fatty acids Vegan Diet This diet excludes meat, eggs, dairy products and any other foods that are processed using animal fat such as refined white sugar and some wines. A healthy and varied vegan diet includes fruits, vegetables, plenty of leafy greens, whole grain products, nuts, seeds, and legumes. Macrobiotic Revered by some for its healthy and healing qualities, includes unprocessed vegan foods, such as whole grains, fruits and vegetables, and allows the occasional consumption of fish. Sugar and refined oils are avoided. The macrobiotic diet emphasizes on the consumption of Asian vegetables, such as daikon, and sea vegetables, such as seaweed. Lacto-ovo-vegetarian Refers to individuals who consume dairy produce and eggs but who exclude all meat, fish and poultry. Ovo-vegetarian Refers to individuals who eat plant food and eggs but exclude dairy products Lacto-vegetarian This diet excludes animal meats and eggs but does includes dairy products such as milk, cheese, yogurt, butter, cream, and kefir, but excludes eggs. Lacto-vegetarians also abstain from cheeses that include animal rennet and yogurts that contain gelatin. Common signs of nutrient deficiencies that Vegetarians encounter are fatigue, dry skin, dry hair, brittle nails, anemia, hypoglycemia, frequent infections, osteoporosis and poor immune function. Protein deficiency You need protein in your diet to help your body repair cells and make new ones. Protein is also important for growth and development during childhood, adolescence, and pregnancy. Good sources of protein are Legumes and beans, Soy and tofu products, Nuts and seeds, Whole grains, Algae and seaweed and Most plant foods contain protein Common signs of protein deficiencies are Edema, weight loss, thinning or brittle hair, hair loss, and ridges or deep lines in finger and toe nails. The skin becomes very light and can burn easily in the sun, skin rashes, dryness, flakiness, general weakness and lethargy, muscle soreness and weakness, cramps, slowness in healing wounds, cuts, scrapes, and bruises, bedsores and skin ulcers, difficulty sleeping, headache, nausea and stomach pain and fainting Vitamin B12 deficiency This vitamin is produced by bacteria in soil and in animals. Since it is found in animal foods, it is not generally considered a concern for those vegetarians who have eggs and dairy products in their diets. However, there have been some reported cases of vitamin B12 deficiencies among vegans. To be on the safe side, people on such diets should add vitamin B12-fortified cereals or soy milk, or a vegetarian vitamin B12 supplement to their diets, or have a tablespoon of nutritional yeast about once a month. Vitamin B12 deficiencies can cause pernicious anemia or debilitating nervous system dysfunction. The most common vitamin b12 deficiency symptoms include tiredness, being irritable, finding it hard to concentrate, difficulty remembering things, and in extreme cases, psychosis or depression. Many believe that B12 helps normalize the body’s internal sleep timers, so if you find yourself sleeping often and waking up tired, a vitamin B12 deficiency may be the cause. Iron deficiency Our diet is highly dependent on red meat for iron. Absorption of iron is dependent on stomach acid. The vegetarian form of iron requires vitamin C so the body can use it. Most fresh fruits and vegetables are high in vitamin C. Sources of iron vegetarians can use are tofu, black strap molasses, lentils, lima beans, potato, wheat germ, pinto beans, kidney beans, dandelion greens, kale, pumpkin seeds, black beans, spinach, broccoli, almonds, pumpkin, beet greens, figs, raisins, prunes, green beans, whole wheat, parsley, corn, peanuts, cashew butter, almond butter, blueberries, bananas and raspberries. Do not consume tea or coffee with meals as these can interfere with iron absorption Enhance iron absorption by including vitamin C in the same meal like taking a small glass of orange juice with your meal. Cooking in cast iron cookware every so often rather than stainless steel because iron cookware can leach absorbable iron into simmering food. Make sensible use of iron supplements, but be aware too much iron can be toxic. Iron deficiency can cause anemia, delay normal infant motor function or mental function, during pregnancy can increase risk for small or preterm babies, can cause fatigue and may also affect memory or other mental function in teens Mild iron deficiency anemia may not cause noticeable symptoms. Anemia symptoms may include weakness, fatigue, or lack of stamina., shortness of breath and muscle pain during exercise, Headache, Trouble concentrating, Irritability, Dizziness, Pale skin, Craving substances that are not food (pica), and a craving for ice can be a sign of iron deficiency anemia. Zinc deficiency Is really important for the immune system, as well as for skin, and neurological health. If you tend to get frequent infections you should definitely add more zinc rich foods in to your diet to optimize your immune system. Foods that can be supplemented are wheat germ toasted, swiss chard, baked potato, oats, mustard greens, pumpkin seeds, soybeans, rice, kidney beans, ginger root, wild rice, peas, leeks, lentils, cashews, sunflower seeds, and lima beans. Zinc deficiencies can cause growth retardation, loss of appetite, impaired immune function, hair loss, diarrhea, delayed sexual maturation, impotence, hypogonadism in males, and eye and skin lesions, weight loss, delayed healing of wounds, taste abnormalities, and mental lethargy. Calcium deficiency Because they do not eat or drink animal products a calcium deficiency could occur. Calcium is required for building strong bones and teeth, clotting blood, vascular contraction and vasodilation, muscle function, nerve transmission, intracellular signaling and hormonal secretion. Good sources of calcium are cooked turnip greens, torula yeast, collard greens, cooked rhubarb, spinach, oatmeal, tofu, broccoli, dandelion greens, swiss chard, blackstrap molasses, soy flour, mustard greens, almonds, baked beans, filberts, oranges, cooked kale, fresh spinach, tahini, and garbanzo beans. Calcium deficiencies can lead to Osteoporosis. Some symptoms of calcium deficiencies in baby’s are bones and teeth not developing correctly. Teenage girls may enter puberty late and may have irregular menstrual cycles with excessive bleeding and cramps. In adults, early tooth decay and frequent bone fractures. Eat at least three servings of dairy foods a day for ex: milk in cereal, yoghurt, cheese in a sandwich, if you are growing, pregnant or breast feeding you should increase to 4-5 portions per day. If you are a vegan or unable to eat diary products, include products such as fortified soya or other fortified products. Omega-3 Fatty Acids deficiency Vegetarian diets can be deficient in these fats that are necessary for a healthy nervous system as well as fighting inflammation. Omega-3 fatty acids may help lower risk of chronic diseases such as heart disease, cancer, and arthritis. Omega-3 fatty acids are highly concentrated in the brain and appear to be important for cognitive and behavioral function The best vegetarian source is freshly ground flax seeds and raw walnuts. Fish, such as salmon, tuna, and halibut, other seafood including algae and krill, some plants, and nut oils. Some signs of Omega 3 fatty acids deficiencies are learning disabilities, depression, arthritis, eczema, obesity and heart disease Your doctor may order blood work to find out if you have a deficiency in any of the above nutrients. Vegetarians should be sure to watch for theses signs and symptoms and increase intake of alternative sources of these nutrients to maintain optimal health. Resources Text book of Basic Nursing http://osteoporosis.emedtv.com/calcium-deficiency/calcium-deficiency.html http://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/ http://en.wikipedia.org/wiki/Vitamin_B12_deficiency http://www.cdc.gov/nutrition http://vegetarian.about.com http://en.wikipedia.org/wiki/Pescetarianism http://www.vrg.org/nutshell/vegan.htm http://vegetarian.about.com/od/glossary/g/Vegan.htm http://www.fitday.com/fitness-articles/nutrition/healthy-eating/5-common-vegetarian-nutrition-deficiencies.html http://en.wikipedia.org/wiki/Vegetarian_nutrition

Free Essays on African Cake

â€Å"A Berlin Conference was able to tear Africa into shreds and divide her up between three or four imperial flags† -Fanon. In 1884, European imperialists met at the Berlin Conference to â€Å"carve the African cake†. These imperialists had an agenda to not only lay the boundaries and rules for the occupation of the African â€Å"motherland†, but to also bring civilization to the African natives. This great African cake, as it is metaphorically described, was a delightful taste in the mouths of the colonizer. The â€Å"cakeâ€Å", with its abundance of natural resources and raw materials, was decisively cut and partitioned to various European nations. The diplomats drew lines on maps relinquishing foreign lands, mountains, and rivers to one another. The plan was for the colonizers to rule these designated areas as if there were no inhabitants, with no respect for the claims and rights of the native Africans. â€Å"The magnificent African cake† is a documentary about the colonization of the African continent. Despite the dry, monotonous tone of the narrator, the film has a very informative nature and is detailed in its presentation of information. One of the main themes of this cinema is the relationship between that of the colonizer and the colonized. Although there were varying ideals on how a white man should deal with the natives, it was largely a history of harsh oppression. From outright murder and enslavement to unfair economic taxation and exploitative labor situations, the Europeans worked diligently to destroy the spirit of the African peoples. The inhumane and sadistic treatment towards the native people could only be justified by Europeans perceiving Africans as lazy, barbaric savages, who required an oppressor to â€Å"civilize† them. From this massive attempt to destroy the African spirit sprung various reactionary/revolutionary responses from Black A frica. One example is the many Africans turning towards Islam in... Free Essays on African Cake Free Essays on African Cake â€Å"A Berlin Conference was able to tear Africa into shreds and divide her up between three or four imperial flags† -Fanon. In 1884, European imperialists met at the Berlin Conference to â€Å"carve the African cake†. These imperialists had an agenda to not only lay the boundaries and rules for the occupation of the African â€Å"motherland†, but to also bring civilization to the African natives. This great African cake, as it is metaphorically described, was a delightful taste in the mouths of the colonizer. The â€Å"cakeâ€Å", with its abundance of natural resources and raw materials, was decisively cut and partitioned to various European nations. The diplomats drew lines on maps relinquishing foreign lands, mountains, and rivers to one another. The plan was for the colonizers to rule these designated areas as if there were no inhabitants, with no respect for the claims and rights of the native Africans. â€Å"The magnificent African cake† is a documentary about the colonization of the African continent. Despite the dry, monotonous tone of the narrator, the film has a very informative nature and is detailed in its presentation of information. One of the main themes of this cinema is the relationship between that of the colonizer and the colonized. Although there were varying ideals on how a white man should deal with the natives, it was largely a history of harsh oppression. From outright murder and enslavement to unfair economic taxation and exploitative labor situations, the Europeans worked diligently to destroy the spirit of the African peoples. The inhumane and sadistic treatment towards the native people could only be justified by Europeans perceiving Africans as lazy, barbaric savages, who required an oppressor to â€Å"civilize† them. From this massive attempt to destroy the African spirit sprung various reactionary/revolutionary responses from Black A frica. One example is the many Africans turning towards Islam in...

Long Island and Sac south Essay

Long Island and Sac south Essay Long Island and Sac south Essay SBU Transit Map - Service Level B, C & D A B D C E G F To Stony Brook Village .R. L.I.R 25A No 1 P d Ci Cir Natural Meadow Softball cle Recreation Fields ad Varsity Tennis Courts Circl e Ro ad Kenneth P. LaValle Athletic Stadium 3 Gym Roa d n S. Toll Drive Joh Van de Graaff Accelerator Math Tower e John S. Toll Dr iv T No West Apartment B Complex A Driv e Circ Roth Quad le R oad Keller College Drive velt Greeley College Bioengineering Laufer Center e Driv er i ng En gin e Stimson College Cardozo College Centers for Molecular Medicine Life Sciences (CMM) Health Sciences Garage Underpass Gershwin College P SCAN Center STONY BROOK MEDICINE Health Sciences Tower Roose E 5 Toscanini College Tabler Quad SBU Transit (631)632-6418 SBU Parking (631)632-AUTO Email: transportation@stonybrook.edu Hospital Main Entrance Chapin Commons Hand College D ler Tab rive Ashley Schiff Preserve r Drive Douglass College Marburge Sanger College Emergency Entrance Hospital Circle Road Sports Court Tabler Center www.stonybrook.edu/transportation Basic Sciences Tower Whitman College Roth Cafà © L.I. High Technology Incubator rive l beRoosevelt Quad D C A c a d e m i c Ye a r Effective 2012-2013 Main Entrances Hilton Garden Inn (under construction) Social and Behavioral Sciences (SBS) Hendrix College Mount College /4 es D We st Nobel Halls Yang Lauterbur Hall Hall 1 ienc h Sc Healt Wagner College West Apartment Complex E F Heavy Engineering Dreiser College Chapin Apartments Hospital Parking Garage P ts R Patrio P SOUTH CAMPUS Dutchess Hall University Police d g Edmund D. Pelle P P iences Health Sc STONY BROOK UNIVERSITY TRANSPORTATION & PARKING OPERATIONS Endeavour Hall We are dedicated to satisfying our customers with efficient and convenient transportation and parking services in support of the diverse missions of the University. South Entrances riv hD ut So Marburger Drive Rockland Westchester Hall Hall Sullivan Hall School of Dental Medicine Drive e Discovery Hall P ad Ro L.I. State Veterans Home Pain Management Center Challenger Hall Marine Sciences Research Center o rin P oad Ambulatory Surgery Center ad Suffolk Hall Cancer Center Imaging Center Ro Roa Putnam Hall olls 6 Broo k Carol M. Baldwin Breast Care Center Dana Hall Nic Nassau Hall Stony Stony Brook University SBU Transit Map ad H G G Kelly Dewey Cafà © College West Drive Schomburg Apartments 0 Point of Woods Bldgs. Drive lls Ro B Sports Court Administration Parking Garage Ken ny Nico I Humanities Educational Communications u mp P Center Ca Light (ECC) Javits Engineering Lecture Engineering New Center Computer Computing Science Center (under construction) Computer Science Hamilton College Kelly Quad Baruch College P oad . .R I.R B e riv sD SBU Bike Storage Lockers Mile le R Ke P Drive Eisenhower College Schick College L. Shir ley A Psychology B Student Activities Center (SAC) BL CAMPUS ACADEMIC MALL EEarth and d Sp Spa SSpace pacc Sciences (EESS) (ESS) MAIN Frank Melville Jr. Memorial Library Old Chemistry Harriman Hall Charles B. Wang Center Staller Center for the Arts SBU Bike Share Stations Circ 4 Chemistry B P Red Dragon Labyrinth Administration 25A Primary N Transfer Stop Irving College Gray College Stony Brook Union Campus Recreation Center P Physics Simons Center Service Group P P Central Services (Receiving) CoGen Plant lly Mendelsohn Quad P Sports Complex Central Stores (Warehouse) O’Neill College Ammann College Outdoor Basketball Courts P James College Student Health Center 25A Soccer Practice Field SBU Transit Stop with Suffolk Transit Connection Benedict College H Quad Lacrosse Practice Field Circle Road Track Practice Field BL Benedict Road Langmuir College Recreation Tennis Courts P Stadium ad Sports Court Soccer Practice Field SBU Transit

An Inside Look at the Economic Performance of China in April 2012 Essay

An Inside Look at the Economic Performance of China in April 2012 - Essay Example Recently, the china daily newspaper, reported that the economy is dwindling, a factor that has taken the country by storm, considering that the country has had a booming economic pattern in the last few years. This article looks at the factors that have affected the country’s gross domestic product, and the resultant consequences. According to the china daily, the recently released economic informants have indicated that the country’s economy have continued to slow down throughout the month of April, which has raised concerns that the country’s government will opt to adopt greater policies so that it can ease and help to stimulate the growth of the country’s gross domestic product. 2 The policy makers of the country have resulted to quickly annihilating the industrial production and fixed investment sector, in addition to the disappointing trade figures, factors that have overtaken inflation as the main issues of concern for Chinese policymakers.3 Various factors and measurement tools are used to determine the value of the gross domestic product. These factors are subdivided into four major groups of expenditures. These are consumption, investments, government purchases, and the net exports. However, other means of calculating the gross domestic product include adding up the value of every firm that is involved in the production of final goods and services. In addition, other measures can also be employed such as the total production and the total income.4 According to the China Daily, various risks are associated with this downtrend, which has driven the policy makers to act quickly. According to the analysts, the gross domestic product for the country is expected to reduce in the month of April compared to other months in the year. The reasons for these downward trends are the weak exports and dwindling real estate markets. However, there are other factors that I will analyze, which have caused the economic downtown in the country. These factors are related to consumption, investments, government purchases, and net exports.5 The basic equation for calculating the gross domestic product is GDP=C+I+G+ (X-M), where C represents the private consumption, I represents the gross investments, G represents government spending and (X-M) represents the exports minus imports.6 Production approach In order for China to experience declining economic growth in the in the production sector, a number of reasons can be attributed. One of the major factors is that the country has been experiencing a decline in the number of exports to other countries. As a result, the manufacturers have been hard hit and the ports remain piled due to the low demands of these goods. A major contributor to the low demand of the products is the availability of quality substitutes, which are produced in another country.7 Products such as the mobile phones and the electronic equipment such as the televisions have remained in low demand though the co st of production in the country is low. In addition, the value of the Chinese Yuan has constantly been on the rise due to the recent demand for its products and services. This has made the Yuan appreciate over other currencies such as the Japanese yen, the Australian dollar and the Hong Kong dollar. Consequently, importers from other countries are required to spend more to import this product. The result is that other importers cease buying from China.8 Another reason for

LEGAL FORMALITIES Research Paper Example | Topics and Well Written Essays - 1500 words

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Report Essay Example | Topics and Well Written Essays - 2000 words - 2

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Episode Analysis Essay Example | Topics and Well Written Essays - 500 words

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Management Leadership and its Objectives Case Study

Management Leadership and its Objectives - Case Study Example The introduction and involvement of certain procedures ensure that the organization is up to par with all the standards required to give the organization, and all its stakeholders what they truly desire. This paper will review some of the techniques, and how they might affect the running of an organization. In an organization, it is possible for management to have adequate information that may enable the organization to achieve its success (DeCarlo, 2010). Communication RASCI is an acronym that is used to depict the communicative nature that should be used in each and every organization. The understanding of such methods and techniques are required so as to ensure the continued success of the organization. It is mainly advocated for since it helps management in ensuring that tasks and programs run as they should. Misunderstanding of all the techniques associated with RASCI can lead to the downfall of any organization (Grisham, 2011). Communication RASCI in an organization is the foundation of any organization. The communication of information is usually for the benefit of the organization. The RASCI technique indicates that a person should be assigned the task to communicate to all others. The importance of this is that there will be a constant asset that can be counted on to communicate information to all others. That is the responsibility that is represented by the R. The A is for the accountability required in communication. Being accountable is the most required asset that is needed to communicate to staff members. They are accountable for the communication of information that aids in the running of the organization (DeCarlo, 2010). If anything goes wrong with the communication process, the individuals in the organization are the ones accountable for the fault. If the communication process goes well, the individuals are also accountable for the positive outcome of the communication process. Doing the real work is what is represented by the S. It means  being supportive of all the communication processes that are required in the organization. If the process is flawed, it is impossible for normal procedures and processes to be conducted.

Report Essay Example | Topics and Well Written Essays - 2000 words - 2

Report - Essay Example The company is headquartered at London, United Kingdom. The telecommunication giant started its operation as Racial Telecom in the year 1983 but the British telecommunication company changed their name to Vodafone in the year 1991 (Vodafone, 2012). The company has established its presence in continents like Asia, Europe, USA, Oceania and Africa. Total employee base of the company is more than 80,000. Global subscriber base for the company is over 350 millions (Vodafone, 2010). Vodafone focuses on developing its product portfolio in periodic manner in order to meet multidimensionality of ever changing consumer demand. For example, the company has implemented new facilities such as shopping order tracking from mobile phone in order to attract attention of online shoppers. The British telecommunication company faces competition from companies like BT Mobile, One Tel, Virgin and many others. Vodafone has earned sales revenue of $71.81billion in the year 2012 and market capitalization of the company is $ 127.18 billion (Yahoo Finance, 2013). Telecommunication industry in the world is going through a transitional phases, telecom companies are slowly moving towards synchronizing internet service with telecom services altogether in order to meet customer demand. Three key trends of the industry have forced telecom companies to rethink about adopting e-business model in order to reduce the cost of providing service. Evolution of Internet Entrust (2001) has reported that, internet usage in B2C & B2B transactions will increase threefold in next 15 years, which means by 2015, e-business will contribute more than half of the global transaction. Demand for Data BBC (2011) had reported that global data demand will rise to more than 400 exabytes within 2013 and companies need to use online business model in order to store such huge databases. Social networking, web browsing and online shopping produce huge amount of data, companies need to use the online platform in order to c hannelize these data properly for generating revenue. Demand for Convenient Service In modern world, both B2B and B2C customers prefer faster and convenient transactions in order perform strategic and non-strategic functions. These customers want to be empowered with faster internet access and real time data monitoring, telecom companies need to implement e-business model in order to fulfil increased demand for convenience among mobile users. The essay will propose a holistic e-business model for Vodafone. Next part of the essay will discuss theoretical framework of the proposed e-business model. Research scholars such as Dierickx & Cool (1989), Rumelt (1986), Grant (1991) and Barney (1986) have argued that, firms need to increase their resource capability such as technological integration capability, developing tangible assets etc in order to achieve sustainable competitive advantage over competitors. Porter (1980, 1985) had stated that, companies need to use competitive advantage as a source for ensuring sustainability of business operation. It is evident from the scholarly works of various research scholars,

Management Leadership and its Objectives Case Study

Management Leadership and its Objectives - Case Study Example The introduction and involvement of certain procedures ensure that the organization is up to par with all the standards required to give the organization, and all its stakeholders what they truly desire. This paper will review some of the techniques, and how they might affect the running of an organization. In an organization, it is possible for management to have adequate information that may enable the organization to achieve its success (DeCarlo, 2010). Communication RASCI is an acronym that is used to depict the communicative nature that should be used in each and every organization. The understanding of such methods and techniques are required so as to ensure the continued success of the organization. It is mainly advocated for since it helps management in ensuring that tasks and programs run as they should. Misunderstanding of all the techniques associated with RASCI can lead to the downfall of any organization (Grisham, 2011). Communication RASCI in an organization is the foundation of any organization. The communication of information is usually for the benefit of the organization. The RASCI technique indicates that a person should be assigned the task to communicate to all others. The importance of this is that there will be a constant asset that can be counted on to communicate information to all others. That is the responsibility that is represented by the R. The A is for the accountability required in communication. Being accountable is the most required asset that is needed to communicate to staff members. They are accountable for the communication of information that aids in the running of the organization (DeCarlo, 2010). If anything goes wrong with the communication process, the individuals in the organization are the ones accountable for the fault. If the communication process goes well, the individuals are also accountable for the positive outcome of the communication process. Doing the real work is what is represented by the S. It means  being supportive of all the communication processes that are required in the organization. If the process is flawed, it is impossible for normal procedures and processes to be conducted.

Persuasive Essay, the Player, All Realities Are Fictitious Essay Example for Free

Persuasive Essay, the Player, All Realities Are Fictitious Essay Our world consists of many realties. Two being commercial, and the other, artistic. A commercial reality is one of indulgence, and pleasure, always aiming to suit those who yearn for it. Artistic reality however, is open to interpretation. This means there are many possible outcomes. One could be saddened or depressed by the reality, and others, joyful. It is because of this uncertainty in artistic realities that the film industry, as well as many other industries, have taken it upon themselves to glorify the truth. It is because of the clashing of these two realities, that reality as a whole becomes difficult to interpret. The statement that every reality is fictitious, is rather bold however. Although in numbers, there are a few people who hold very strong moral and have a sense of quality in what they do. The Hollywood film industry is entirely commercial. Offering little or no interest in writers work that consists of depth, moral and truth. This reality consumes those considered as naive to the industry. Commercial realities are realities that are created by people who want to escape their own and subconsciously create a reality that is deemed impossible in the â€Å"real† world. Commercial realities are attractive to most, because you can experience something otherwise unimaginable. It is us, the audience of massive Hollywood productions, that show true appreciation of films made by producers who show no other interest than creating fictional nonsense and profiting from us . The film making industry is created by artificial characters living paranormal lives that we aspire to have. However, who can jump from a 4 story building and land on the ground with no injury? Who can be stabbed and instantly heeled by only a bandage and continue battling the world with heroic attributes and a vision to sustain â€Å"humanity as we know it† Commercial realities are fictitious, and it leaves us dreaming of a better life, and fantasizing over it. Many of our youth are involved in lives that are run by action, violence, recklessness and stupidity. A contrasting reality to those of commercial is that of artistic. This reality has deeper meaning to it, and value. Artistic reality may be generally defined as the attempt to represent subject matter truthfully, without artificiality and avoiding artistic conventions, implausible, exotic and supernatural elements. Artistic reality is better known as ‘realism. ’ Realism revolted against the exotic subject matter and exaggerated emotionalism and drama of the Romantic Movement. Instead it sought to portray real and typical contemporary people and situations with truth and accuracy, and not avoiding unpleasant or sordid aspects of life. Artistic realities often reject changes wrought by Commercial Revolutions. Artistic realities reveal the truth, which means they may emphasize the ugly or sordid. Artists use their work as a form of expressionism, which is open to interpretation. They see true value in their oeuvre, as they see ordinary, everyday subjects as the depiction of naturalism. Many people attempt to depict things accurately, from either a visual, social or emotional perspective. Theatre Realism shares many stylistic choices with naturalism, including a focus on every day (middle-class) drama, colloquial speech, and mundane settings. Realism rejects imaginative idealization in favour of a close observation of outward appearances. Often artistic realities can be labelled as fictitious. This is due to the majority of society being so consumed by commercial reality that they no longer can differentiate from commercial actually being fake, and artistic as being real. Commercial realities enhance the breeding of money. Commercial values manipulate the very anatomy of a natural, mundane reality. Commercially precious films of ‘reality’ have become the organ grinder’s monkeys of money. They are made to increase the generative value and staying in power of money, the power of money to breed money, to fertilize itself. They are not made to empower people and provide certain value. Artistic reality however, leaves no stone unturned. Realism sees no value in money, and it sees no reciprocal (mutual? Would this be better? ) material possession that could be exchanged for money. Artistic realities merely capture that which is tangible and accurate. Society may attempt to defend themselves by escaping this as it may be deeply depressing. It is the confusion of distinguishing between commercial and artistic realities that ultimately reduces both to nothing but fictitious mumbo jumbo that controls our lives. The difference between the two is huge, however difficult for ‘commoners’, or those not involved in the film industry, to interpret. Whether an individual comprises their lives of commercial or realistic values, these values can be labelled as fabricated or factual. The film industry’s repackaging and misrepresenting the truth to suit themselves is profitable. This profitability is their ultimate ruling guideline. If a film does not provide profits, the film was a total failure, regardless of its realism. Artistic realities are open to interpretation and provide a bit of freedom for people to choose the outcomes of scenarios. Painters, writers, film makers and news reporters are some of the main people involved in the way reality is interpreted because they are in the spotlight. Every one watches them, reads their papers or interperates their work. It is important for people to recognise that regardless of the message that is trying to be brought across, reality is subjective, and hence, it may appear fictitious to anyone apart from their maker. Commercial or artistic.

The Recycling Of Electronic Waste In India Environmental Sciences Essay

The Recycling Of Electronic Waste In India Environmental Sciences Essay E-waste is growing rapidly and becoming the major issue of all over the world. E-waste components contain different types of toxic and hazardous substances those are harmful for environment and human health so it is necessary to handle and manage the E-waste in a proper and better way. In India the management of E-waste have a great significance due to the generation of large amount of E-waste in opposite to lack of appropriate infrastructure and proper procedure for recycling and disposal of the E-waste. This paper endows with current situation of E-waste in India, trends of disposal and recycling of India, status of E-waste management of India and at the last the required action steps for better handling of E-waste and its management. Key words: E-waste, hazardous substances, Recycling, Disposal and E-waste management. Introduction: In todays globalisation world, the consumer market for electrical and electronic products is expanding continuously on high rate. On the other hand due to increasing demand and development of new technology, the life span of the products is dropping that result in large amount of electronic scrap. As mentioned by UNEP in 2005: Every year 20 to 50 million tonnes of electrical and electronic equipment waste (E-waste) are generated world-wide, which could bring serious risks to human health and environment, while 4 million PCs are discarded per year in China alone. (K. Brigden et al., 2005) This large amount of E-waste also contains toxic and hazardous elements in different electrical and electronic components those create serious problem regarding their handling, recycling and disposal. What is E-waste? Electronic waste (E-waste)or Waste Electrical and Electronic Elements (WEEE) is the term generally used to describe disposed electronic and electrical products which are old and end of life household appliances including laptops, TVs, DVD players, mobiles, i-pods. However sources of E-waste can be classified into three main categories (Pinto, 2008): Large Household Appliances IT and Telecom Consumer Equipment The pie chart in figure 1below indicates the percentage of electrical and electronic waste generated by different household appliances, IT and consumer products. Figure 1: Sources of E-waste (Source: India E-waste guide) Environmental and Health hazards of WEEE (Waste Electrical and Electronic Equipment): As per knowledge E-waste contains more than 1000 different substances and chemicals which are hazardous and non hazardous (Pinto, 2008). From that some hazardous substances are toxic and can create some serious problem for the environment and human health. E-waste contains many toxics like heavy metals including lead, cadmium, mercury, Polychlorinated Biphenyls (PCBs), plastics, Brominated flamed Retardant, barium, beryllium, phosphors and additives etc. The impacts of these toxics and hazardous substances on environment and human health are described in table 1 below: Table 1: Hazardous Substances and their Impact on Environment and Human Health Toxic Used components Impact on health and environment Lead Glass panel and gasket in computer monitors Solder in Printed Circuit Board Causes damage to the central and peripheral nervous systems, blood systems, kidney. Effects impede brain development among children. Lead tends to accumulate in the environment and has high acute and chronic effects on plants, animals and microorganisms. Cadmium Infrared detectors and semiconductor chips Some old cathode ray tube Accumulate in the human body and it damages the kidneys. Mercury Thermostats, relays, switches, mobiles, lamps and medical equipments. Damage to brain and kidneys. It affects the food chain by accumulating in the living organism particularly via fish. Hexavalent chromium Galvanised steel plates It can cause damage to DNA. Plastics Electronic equipment and computer housing When it burns it release Dioxin which can damage to human health. BFRs Circuit board and plastic housing of equipment Cause neurobehavioral alterations and it affects the immune system of body in animals. Beryllium Mother board and finger clips It can cause lung cancer and skin deceases. Phosphor and additives Applied as a coat in inside of the CRTs. It can damage those human who dismantle CRTs by hand. Situation of E-waste in India: Telecommunication and information technology are the fastest growing industries today not only in India but world over. Based on the growth of electronics and IT equipment in India; Manufacturers Association of Information Technology (MAITD) has collected the following statistics. (http://www.scribd.com/doc/19009739/E-waste-India, Accessed on May 10th 2010) During 2007-08, PC sales were over 7.3 million units growing by 16% and there is an installed base of over 25 million units. The consumer electronics market is growing by 13-15% annually and has an installed base of over 25 million units. The cellular subscriber base up by 96% during 2007-08 and its installed base are estimated to cross 300 million marks by 2010. E-waste generated in India during 2007 was around 332,979 MT besides about 50,000 MT entering the country through imports as per a GTZ-MAIT (Gesellschaft Technische Zusammenarbeit Manufacturers Association for Information Technology) sponsored study by IMRB (Indian Market Research Bureau). Unprecedented growth of the IT industry during the last decade and early product obsolescence due to continuous innovation resulted in the generation of this large quantity of E-waste. Out of this quantity only 144,143 MT was available for recycling and refurbishing and only 19,000 MT of E-waste was processed. WEE Generating Top Ten Cities City WEE (Tonnes) Mumbai 11017.1 Delhi 9730.3 Bangalore 4648.4 Chennai 4132.2 Kolkata 4025.3 Ahmadabad 3287.5 Hyderabad 2833.5 Pune 2584.2 Surat 1836.5 Nagpur 1768.9 WEE Generating Top Ten States State WEE (Tonnes) Maharashtra 20270.59 Tamil Nadu 13486.24 Andhra Pradesh 12780.33 Uttarpradesh 10381.11 West Bengal 10059.36 Delhi 9729.15 Karnataka 9118.74 Gujarat 8994.33 Madhya Pradesh 7800.62 Punjab 6958.46 DW Table 23: The generated E-waste in Major states and Major cities (source: ENVIS, 2008) E-waste Handling Process in India: E- Waste is mostly generated in Metropolitan cities in India, where a complex E-waste handling infrastructure on a long tradition of waste recycling has been developed. So far, the E-waste recycling is purely market driven, operated by a very entrepreneurial informal sector. A large number of new business es focusing on reuse or extraction of secondary raw materials resulted due to easy adaption of rag pickers and waste dealers to the new waste stream. (http://india.ewasteguide.info/ , Accessed on April 27th 2010) Figure 2: E-waste Handling Process in India (Source: Indian E-waste guide) The E-waste from corporate consumers and households enters a city specific familiar E-waste recycling system. The collection and allocation of E-waste is done by middlemen, scrap dealers and rag pickers, also known as  «kabadiwalas ». The informal recycling system includes acceptable processes such as dismantling and sorting but also very harmful processes such as burning and discharging in order to extract metals from electronic equipment. Harmful techniques like burning wires are common practice in the informal recycling sectors in big cities in India. Trends in Disposal and Recycling: E-waste has become more desirable due to soaring price of gold, silver and copper. E-waste round-ups are used as fund raisers in some communities. E-waste processing industry in Europe was marked by the ban imposed on disposal of electronic waste in landfills. European Union advanced E-waste policy by implementing the waste Electrical and Electronic Equipment Directive in 2002, making manufacturers responsible for the disposal of E-waste at the end-of-life. (http://www.scribd.com/doc/20784043/Managing-E-waste-Indian-Perspective, Accessed on May 2nd 2010) Large amount of used electronics have been sent to countries like China, India, and Kenya, where lower working conditions and environmental standards make E-waste processing more profitable due to lack-luster enforcement of legislation regarding exports of E-waste. In Switzerland after implementation of first electronic waste recycling system in 1991, since 2005 it has been possible to return all the E-waste at collection points and sale points free of charge. The total amount of recycled E-waste exceeds 10 kg per capita per year and two established Producer Responsibility Organizations (PRO) are responsible for handling electronic waste and electrical appliances. A policy known as Extended Producer Responsibility (EPR) was implemented by European Union, designed to make equipment manufacturers financially or physically responsible for their equipment at the end-of-life cycle. This policy internalized the end-of-life costs and provided a competitive incentive for companies to design equipment with less costs and liabilities. (http://www.scribd.com/doc/20784043/Managing-E-waste-Indian-Perspective, Accessed on May 2nd 2010) Some states in the US developed policies banning CRTs from landfills recently due to the fear of heavy metals being leached into the ground water. Diversion from landfill has been driver for legislation in many states requiring collecting and processing of E-waste separately from the solid waste stream. Increased regulation of E-waste and concerns over the environmental harm has lead to disposal costs. The toxic trade by brokers or recyclers with an incentive to export the E-waste to developing countries was first exposed by the Basel Action Network (BAN) in their report in 2002. United States has not ratified the Basel Ban Amendment and no domestic laws forbidding the export of E-waste. From 2004, State of California and Canada has begun to impose an Electronic waste recycling fee on the purchase of new television, computers and computer components, making recycling mandatory for all those products. The European Union, South Korea, Japan and Taiwan have already demanded that manufac turers and sellers be responsible for recycling 75 per cent of electronics item. Computer scrap is managed through various alternatives such as product reuse, conventional disposal in landfills, incineration and recycling in India. Since the methods of disposal are very rudimentary and pose grave environmental and health hazards, it has become a very serious problem. Processing the waste by uncontrolled burning and disposal are causing environmental problems. The biggest source is through imports of E-waste in India. (ENVIS, 2006) Recycling Steps in India: Manual Dismantling: The accrued electronic and electric waste in India is dismantled and sorted manually to fractions cathode ray tubes, printed wiring boards, metals, plastics, cables for component recovery and invaluable materials like wood, plastics and other invaluable metals for mechanical shredding. Refining and conditioning processes are used for treating valuable fractions. Refining and Conditioning: In a variety of refining and conditioning processes like separation, open burning, acid baths, different E-waste fractions are processed to useful components and to secondary raw materials. Final Disposal: Solid waste is deposited in a municipal landfill where significant emissions to air and water are caused as systematic gas and water collecting systems are not installed. Site is crowded with informal waste pickers and valuable materials for recycling collected by people. Figure 3: Different stages of Recycle steps in India (source: K. Brigden et al., 2005) E-waste Management in India: The major concern all over the world today is environment preservation and its protection. The Basel convention on the control of Tran boundary Movement of Hazardous wastes and Disposal was signed by India on 15th March, 1990, ratified in 1992 and amended in 2003. India cannot export the Hazardous wastes listed in Annex VIII of the convention from the countries who ratified the ban agreement and is free to import E-wastes from countries not ratified the Basel Convention. The classification of E-waste as hazardous is unclear in Indian legislation. In India there is wide range of environment legislation but still there are no any specific rules or laws for E-waste (Joseph, 2007). As per the Hazardous Waste Rules implemented, in 1989 particular E-waste is not treated as hazardous unless it is not proved that they contain higher concentration of toxic substance. The electronic waste included under List-A and List-B of Schedule-3 of the Hazardous Wastes (Management Handling) Rules, 1989 are amended in 2000 2003 and now it requires specific permission from the Ministry of Environment and Forests. At this time informal sector collect the all electronic waste around the country and recycle them, Government has taken the following steps to improve the awareness about recycling of E-waste and to establish a sound E-waste management with healthy environment. (Joseph, 2007): à ¢Ã¢â€š ¬Ã‚ ¢ Central Pollution Control Board (CPCB) collaborated with Toxics Link and organised several workshops on E-waste management. à ¢Ã¢â€š ¬Ã‚ ¢ CPCB has started to take quick action for rapid assessment of the E-waste generated in major metropolitan cities of the country. à ¢Ã¢â€š ¬Ã‚ ¢ To formulate effective strategy for better E-waste management CPCB has made up a national working group. à ¢Ã¢â€š ¬Ã‚ ¢ The Department of Information Technology (DIT), Ministry of Communication and Information Technology has published full comprehensive technical guide book titled Environmental Management for Information Technology Industry in India and circulated this guide book all around the country. à ¢Ã¢â€š ¬Ã‚ ¢ The DIT at the Indian Telephone Industries has set up demonstration projects showing how to recover copper from the Printed Circuit Boards. Challenges involved in E-waste management in India: Despite of such awareness and willingness for implementing improvements is increasing rapidly; there are still few challenges or major obstacles in the way of managing the E-wastes safely and effectively. These Challenges are Policy makers are very keen to make a better strategy for an effective E-waste management but they have to face the challenge of lacking of reliable data. There is no any efficient take back scheme for consumers so that only 10 % E-waste can reach to recyclers. The formal sector of the country does not pose a safe E-waste recycling infrastructure so they have to depend on informal sector that create severe risks to the environment and human health. The existing e waste recycling systems are purely business-driven that have come about without any government intervention. Any development in these e waste sectors will have to be built on the existing set-up as the waste collection and pre-processing can be handled efficiently by the informal sector, at the same time offer numerous job opportunities. Recommendations for Reducing E-waste: The new paradigm of sustainability demanding products to be cleaner, long-lived, upgradable and recyclable should be adopted instead of cheaper and faster products. To achieve these goals for sustainable production, environmental justice, corporate and government accountability, few recommendations for action needs to be taken. (http://www.scribd.com/doc/23359394/E-waste-System-failure-imminent, Accessed on May 14th 2010) Ban Hazardous Waste Imports: Complying with the rules and regulations forwarded by the Basel Convention that import of all the hazardous waste containing any hazardous elements should be banned dumped from developed countries to developing countries. There is no reason that developing countries of the world should bear the environmental risk without benefiting from this sort of E-waste. Make the Producer Responsible: The principle of Extended Producer Responsibility (EPR) makes manufacturer responsible for the products throughout the end-of-life cycle. This will make producer to focus more on designing products with recyclable materials, at the same time less hazardous. Incentive provided by the legislation for product take back policy to the original equipment manufacturer will eventually boost this principle, reducing E-waste all over the globe. Inform the Consumer: Electronic and Electrical manufacturers must specify the hazardous elements contained in their products thus creating awareness among the masses about environmental and health risks posed through these hazardous elements. Proper waste management protocols should also be prescribed to the consumer. Design for Recycling: Mechanisms for recovering raw materials while decommissioning an electronic device must be clean, safe and efficient to environment and human health. During recycling and dismantling process, warning must be placed for possible hazards in the work place and products must be made to recyclable form with rapid and easy reduction. Conclusion: Overall the situation of E-waste can be controlled by achieving zero land fill and Zero land fill is only available if we implement the cycle of four R. This four R are: Reduce try to reduce the E-wastes Reuse reuse the E-waste product Recycle recycle the available E-waste for reuse Recover Recover the valuable products after recycling Figure 4: Cycle of Four R A Case Study on Recycling of E-waste: Name of Company: Infotrek Syscom Ltd. Initiative of Socio environmental concern: To build an environmentally safe recycling pattern Building a forum of Creators of Electronics, corporate houses and Original Equipment manufacturers (OEMs) to help for the cause. Create partnership program. Key Features of Infotrek Syscom Ltd (www.docstoc.com/docs/33807398/E-waste-Management-_-Recycling, Accessed on May 14th 2010) An ISO 9001:2000 Certified, probably first of its kind and 100% export oriented unit for carrying recycling activities. Well Structured facilities spread over 7000 Sq.ft of building and further plans to acquire 45,000 sq.ft of land near JNPT. Modern Material handling equipments. Fully equipped laboratory to facilitate R D. Facilities of extending latest knowledge to the qualified experienced engineers. Bar code system for maintaining inventory movements. Registered with green online initiative. E-waste Management and Recycling Equipment Refurbishment and resale De-manufacturing and disassembly Recovery of valuable components Hazardous and base metal recovery Hazardous component management and environment friendly disposal. Outcomes: In a span of just two years of its existence, Eco Recycling Ltd (subsidiary of Infotrek Syscom Ltd), has developed great awareness about the hazards of waste electrical electronic equipments (WEEE) and need for systematic handling. The change is visible, more and more corporate and individuals have started taking interest and approaching to Ecoreco. It may not be out of place to mention that Ecoreco is presently serving to more than 200 corporate entities spread across India. (http://www.scribd.com/doc/18020190/EWaste-PPT, Accessed on May 16th 2010)